In a downturn, the volume of low priced stuff increases, & as consumers reward themselves, some stuff a the “top end” also does well.

Beware if you are in the middle,  and not the lowest cost producer, both your volumes will suffer, and margins will be squeezed as you try to compete.

Beware if you think you can move to the “top end” without a strong and unique value proposition that is compelling in the market.

However, if you have the strong value prop, even in the downturn, you should do well in many product categories.

There is always a silver lining if you look hard enough for it.