Many people who run businesses obsess about the competition to the extent that it impacts on their own strategic development. They watch what competitiors do, aggressively match them, and set out to beat them at their own game.

Often the better answer is to be different to them, be so different that there is a yawning chasm for at least a small group of customers, such that they would not leave you for them, and you attract that same type of  customer currently with “them”

Competition is not all about them, it is also about us.