There is a difference between telling someone what to do (management) and inciting a movement (leadership).

    Managers use organisational structures to get stuff done, leaders create momentum by enabling connections to be made amongst like minded people, and showing the way.

    You need 2 things to generate momentum:

  1. A shared passion
  2. A way to communicate.

    The web has changed the dynamics, but not the rules, they are as old as human interaction.