In a recent blog I mused about the business model of the newspaper industry, wondering if it could survive , given the inroads of the web. It is also reasonable to ask if the e-paper can survive without the paper version.

How hard wired is the behavior that leads to people relating to the paper version, and is there a mid point like Amazons Kindle?

The brands that the e-papers are seeking to leverage are all the result of the old version, none have so far made anything of a dent in the task of building a newspaper brand in cyberspace.

I think this tells us something about the manner in which humans like to relate to brands, preferable if they are physical in some way, the impact of a tactile experience with a product imprints the brand better than an “e-experience” alone