How often have we heard this expression describing the role a small business owner fills?
However, it trivialises the difficulty in remaining on top of the strategy issues and implementation, as well as the tactical demands of a business, putting out the inevitable day to day fires, and just ensuring things get done.
The skills to play all of these roles effectively, and provide the leadership necessary for success are not often found bound up in the same person.
Owners of SME’s are often reluctant to bring in assistance, but the skills necessary are now relatively abundant on a part time basis, and can add considerable value for a relatively small cost.
