- Will I see the move, and consider it relevant?
- What is my likely response?
When considering an important move, the range of possible reactions to the move by competitors often receives too little attention.
Predicting competitive response to a move is of critical importance, and clear analysis should be done prior to committing resources.
A simple test, often missed, is to put yourself in the position of your competitors, and allowing for the management style and culture of the competitor ask yourself a couple of questions :
When you have answered those questions to yourself, you are in a position to consider the wisdom of the initial move, and counter measures that may be required.
