When considering an important move, the range of possible reactions to the move by competitors often receives too little attention.

    Predicting competitive response to a move is of critical importance, and clear analysis should be done prior to committing resources.

    A simple test, often missed, is to put yourself in the position of your competitors, and  allowing for the management style and culture of the competitor ask yourself a couple of questions :

  1. Will I see the move, and consider it relevant?
  2. What is my likely response?
  3. When you have answered those questions to yourself,  you are in a position to consider the wisdom of the initial move, and counter measures that may be required.