Remember your history teachers, one who just had you remembering the dates of events, hard work remembering, and why bother anyway, but what about the one who told you about the people, and engaged you with the stories around the dates and events? It became easy to remember the details because you had the human stuff that went with it.
Building brands is the same thing, don’t just give out the facts, provide the stories that go with the facts, the human dimension.
Businesses have the same challenge when they set out to build a culture, it does not happen overnight, but when the stories that reinforce the culture are told, and celebrated, the behavior becomes embedded over time.
Building a brand, or a corporate culture takes persistence and consistency, and is a task that is never completed, just a work in progress.