Innovation is about changing the status quo, doing something differently, going against the herd. You can make your intentions obvious by yelling about it, which is not often successful, or you can start changing the perspective of others by a process of intelligent debate, presentation of facts in a different light, or the gathering and demonstration of the relevance of new facts.

Trick to this second route is that you need to be the best informed person in the room, and that takes time, commitment, and a willingness to be “out there” before you get anywhere.