Evolving a demand chain requires great resilience from all parties involved, it is new territory every time it is addressed because all situations are different, and developing a set of rules for implementation has not yet been done well, almost not done at all.

A key is resilience.

What is resilience? The best definition, and one that applies in these circumstances is by Gary Hamel who defines it as “the ability to dramatically re-invent the way you do things in the face of changing circumstances”.

A good definition for when considering a demand chain initiative, as it is inherently a dramatic reinvention of the way things are in most industries.