The retail end of music industry as we currently know it continues to be in trouble.

This New York Times article is now a bit old, but I am pretty sure the marketing challenge has not gone away.

Imagine, 13 million songs for sale on the web in 2008, 10 million did not sell one, just one, not even to family and friends, and 80% of revenue came from just 52,000 songs, less than 1%.

The web has given us an amazing ability to “publish” but the marketing challenge of being relevant, noticed, engaging, and commercially successful has not changed at all.

Just because you can put it out there, does not mean it is any good, and because it is a big “market”, and you only have to sell to a tiny, tiny % of the punters to make a dollar, does not mean you will.