Trader Joes in the US is not a huge chain, but they are one of the ones to watch to see what the others will be doing in the future.

Joes has a rich history of being different, and their customers love it.

The latest move is to announce that they will be rapidly changing seafood supplies to sustainable sources, of seafood, and if history repeats, this will be the first of many to follow that line. It is probable that Woolworths or Coles in Austalia will follow closely, there may be an opportunity emerging for aquaculture suppliers to gain shelf sapce, and for the retailers to lift the poor performance of their seafood counters.