One of the huge barriers to success in many small businesses I see,  is that they tend to think that because they have a great product, produced with care and attention to detail, they should be successful, that customers will find their way to them.

By default, they believe marketing is not necessary, or it is a lesser priority than maintaining the product integrity and operational efficiency of their plants.


Finding, engaging and satisfying customers who care about your great product is the game, marketing is the name. Producing a great product, at a value price, and providing the backup necessary to be competitive, is just the entry price.