For years there have been libraries written on the value of business purpose, vision, mission, and values, consultants have made a good living out of running workshops and managing implementation projects. Now, at a TED event, all the complication has been stripped away  by Simon Sinek in a terrific presentation about “why” .

 As managers, and in my case, a consultant and advisor, we talk about all this stuff, but never have I seen it put so simply, and so compellingly.