The brother of digital democracy is Analytical Insights. As more and more happens on the web, the opportunity to develop analytical techniques and resulting algorithms that are able to assist the prediction of behavior grows.

As every user of Amazon, and many others have noticed, the more you use it, the better it is at predicting, then offering you further purchases that focus on your interests.¬† This is not a matter of “fries with that” or luck, it is a reflection of the deep analytical capacity to look at an individuals past behavior, and predict what they may like to do now.

Perhaps it is digital democracy’s big brother.