The scary thing about competition is that someone always loses, even if it is only an opportunity. Many would like to believe that we should all be friends together to save the pain, but outside the public sector, it does not happen like that.

Successfully competing is down to delivering superior value to customers at a cost less than the customers best  alternative. To do that in this connected world where transaction costs are disappearing the whole enterprise needs to be focused on what it is that the customer values.

Sounds pretty simple, but how rarely I see it