By definition, Innovation exists in situations where there is little information available to make an objective assessment of risk, rather than one where you can assemble a range of data to make that risk assessment.

Submitting innovation ideas to a data driven test defeats the purpose, as there will not be appropriate data available, so the effort encourages useless activity, procrastination, and hubris, even though it may satisfy the bean counters.

Innovation requires a joining of seemingly unrelated dots to come up with something genuinely new, and usually the only “data” available is instinct tempered by some qualitative feedback.¬†