Last week I attended a seminar run by a very impressive dissertation on the capabilities they and their partners can bring to bear on the CRM challenges faced by all businesses. Obviously, the objective is to sign you up, and the challenge for non IT management is to understand the offer , stripping away the sales pitch, and understanding the value it can bring to your organisation.

Cloud computing is coming at us at a rapid rate, as the costs for installing an IT infrastructure drop, but the costs of maintaining that internal infrastructure increase. This is outsourcing of a capital item that is rapidly becoming  commoditised.

When considering the options, there are a lot of opinions that will can be offered,  usually from a perspective driven by commercial outcomes, but this discussion by two acknowledged experts is one that lays out a logic without an agenda, other than to acknowledge the reality of cloud computing.