When a product is at the point of being launched, or upgraded, the last minute improvement, cloaked as product optimisation, is often a stumbling block.

Two points about product optimisation:

    1. It is better to have a good product today, learning about the dynamics out in the marketplace, than the promise of a great product tomorrow.
    2. Once a product has been launched, the improvement process should never stop, just because it may be successful in the market, although the temptation is to move to the next challenge.

This seems to hold as true for a simple widget, as it does for  complicated, technical products, and web based products.

Optimisation is a constant challenge for all products, but here are 10 rules from the Silicon Valley Product Group, a very successful VC outfit, that holds true for them, so should contribute to your thinking for your widget.