The link here is to the Social Media Examiner site, probably the best commentator on things “social media” amongst the thousands out there, offering 9 reasons why content does not get shared, emerging from some useful research.

Thing is, as I read the list, it is not just about  the leverage offered by social media, it is about marketing generally.

All the 9 reasons can also¬† explain why your brand has little relevance to a consumer, refuses to “stick” despite the huge advertising budget, and just gets missed by busy consumers.

Make sure you have a look at the Volkswagen ad in the post, sure to bring a smile to the face of anyone with a heart, it also ranks in the top 10 viral ads, according to the number of on-line views.