Googles purchase of Motorola poses an interesting management challenge.

To date, Google has been a producer of software, an intellectually intensive  activity that can be accomplished anywhere the brain is located.

Manufacturing is a different beast.

Suddenly you have factories, supply chains, unions, fragmented regulatory regimes covering OH&S, environment, waste, and a myriad of other stuff that sometimes seems designed to ensure you drown in red tape. What a difference!

This will stretch Google’s leadership and culture, as any manufacturing executive will tell you, it is not as easy as it looks.