It is all a matter of perspective.

Digital marketing implies an application of the existing disciplines of marketing, just tweaked a bit to accommodate the presence in the environment of digital options, facebook, linkedin, Pin it, and the rest.

Marketing in a digital world implies a pivot, the old rules no longer apply, because the world has changed.

Comscore has released their latest research, summarised and commented on in Mike Stelzner’s great Social Media Examiner blog. The impact of on line shopping, our seeming addiction to social sites and the opportunities to find new ways to engage with consumers as they conduct their digital lives, is delivering a host of new businesses, business models, and service opportunities not on the radar  just a couple of years ago. Just look at the sudden emergence of cloud computing,   the question is not where in the organisation responsibility for operating the cloud interactions should reside, but how can we best leverage the opportunities thrown up by this piece of the digital revolution.  

Digital is no longer an option if medium term commercial survival is an objective, weather it be marketing, managing manufacturing, customer relationships and inventory, or just doodling, it is the other side of the inflexion point.

Not every body is there yet, but it will not be long, so don’t be late.