For anyone interested in the evolution of the web, and the businesses that inhabit its ecosystems, particularly the big four, Amazon, Google, Facebook, and Apple, this Fast Company article is a must read.

The astonishing thing for me, is that the “big four” does not include Microsoft.

If you went back just a decade from today, Apple was virtually broke, Amazon and Google were barely on the radar, it would be another 4 years before Facebook would emerge from Mark Zuckerbergs dorm room at Harvard, and it would be only a year after Microsoft won a reversal of the court decision to force a breakup of the company under the US anti-trust legislation.  

The pace of change has been astonishing, and it is scary to acknowledge that it is still accelerating.