Huge amounts of marketing dollars are spent to convince customers to come back. They try the product, leave, or just shop around, so we spend to get them back.

If marketing really was a war, as the analogies often go, it would be the same as expending resources to take a hill, then abandoning it to the enemy, only to have some general say take that hill, so the grunts go through the hell again.

How much easier to have kept it once taken.