Question: How do you know when your enterprise has become “Social”

Answer: When it evolves from a vertical, and functionally oriented enterprise with power emanating from the position descriptions, to one that is cross functional and project oriented, and power comes from capability.

It really has little to do with the deployment of social media tools, the bring your own device policies, the # at the sales conference, or the CEO’s profile on Linkedin.

Social businesses put the customer at the centre of what they do. They set out to innovate in the manner of delivery as well as the nature of the value they deliver to consumers, and they see the future sooner, and more clearly than others, simply because they are “connected” to their customers and potential customers.