I would agree with you when talking about B2C, but not so sure when talking B2B, or at least, it will be less effective, requiring some more direct communication aimed at adressing the key problems/challenges faced by the target business to ‘juice’ it up.
]]>For small business “community engagement” is most easily (and economically) achieved through social media. A community focused strategy can build and strengthen connections with current, past and future clients.
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