StrategyAudit https://validator.w3.org/feed/docs/rss2.html FMCG Success Demands Category Creation. Now More Than Ever. The 3-step meeting productivity generator 3 questions to accelerate creativity A marketer’s explanation of ‘Tobin’s Q ratio’. 5 Strategy development tips Australia Day 2026: Can we escape old ideas to rebuild the foundation? Sucked in by the ‘Colesworth’ magic price pudding. Should energy sovereignty be the driver of energy policy?  ‘Customer centricity’ is the snake-oil of average marketers. A marketers explanation of the difference between Return on Equity (ROE) and Return on Assets. (ROA) The most important ‘To Do’ list you will ever write. FMCG survival depends on category creation, not extension.  Cockroach subsidies: Why Australia pays multinationals to stay Why Hicks law plays a vital role at the checkout The most powerful force in marketing is not AI-it’s trust! The Anti‑Forecast: The Reforms Australia Won’t Make but should.  AI is tipping the organisational pyramid AI at Three: Are We Still Thinking for Ourselves? A marketer’s explanation of the difference between ROE and ROA Is AI forcing orchestration to replace delegation? The top 7 ways to measure continuous improvement. 7 terminal traps for start-ups Is the biggest threat to AI driven productivity plain old Comfort? Are your marketing metrics are lying to you? The Five strategic truths of FMCG marketing. How will a piece of rope fix your quality problems? How AI can improve your decision making process? Focus, competence, and a trip to ROMA The role of medicine in marketing Comedy, Copernicus, and the Curse of Agreement Will HAL (your AI wing-man) drive you to Centrelink? What do rare earth minerals and wool have in common? Is pain always the best catalyst for rapid change? How Are People Really Using AI? The secret to solving hard problems Who are your ‘square rooters’? & why does it matter? Identify the opportunity killer in your business Beware of economists and politicians with models Don’t sell, create a solution to their problem. Have facts passed their use-by? Can we solve the problem of financing the NDIS with the OODA Loop? Opportunity Cost: The hidden thief of success.  Why the most profitable customers only buy once. The case for the ‘inert’ customer. To build an FMCG brand you must defy Pareto The mathematics of brand valuation. Brand loyalty is dead. Long live preference. The fundamental management distinction: Principle or Convention? Fiscal discipline, political theatre, and the ‘unintended’ leak. Home