<\/p>\n
Anyone dealing with Australia\u2019s two supermarket gorillas knows how hard it is.<\/p>\n
You know the old adage:<\/p>\n
Question: Where does a 400 kg gorilla sleep?<\/p>\n
Answer: Anywhere they bloody like!<\/p>\n
Over the 45 years I have rubbed up against them, beginning as a young bloke when there were a number of now disappeared alternative retailers, it has only become harder. However, the rules of dealing with them have not changed much, just become clearer and more cut-throat.<\/p>\n
Some years ago I did a presentation to the CEO\u2019s of the SME group<\/a> of companies who were members of the food industry lobby group AFGC. Looking back on that presentation, republished in several places, it is clear little has changed, certainly not for the better for battling SME\u2019s.<\/p>\n My advice to those I work with also has not changed much, and can be summarised as:<\/p>\n These basic rules, and several others were the topics of conversation in a podcast with Chelsea Ford,<\/a> published yesterday. The links to the podcast on Spotify and Apple are below.<\/p>\n \ud83c\udfa7 Spotify:\u00a0https:\/\/lnkd.in\/dWzMN5mN<\/a><\/b> Anyone dealing with Australia\u2019s two supermarket gorillas knows how hard it is. You know the old adage: Question: Where does a 400 kg gorilla sleep? Answer: Anywhere they bloody like! Over the 45 years I have rubbed up against them, beginning as a young bloke when there were a number of now disappeared alternative […]<\/p>\n","protected":false},"author":1,"featured_media":12294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8780,13879,10585],"tags":[8260,298909,12586,57258963,450773,57258966,57258959,8553],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.strategyaudit.com.au\/wp-content\/uploads\/2024\/03\/Chelsea-Ford-episode.jpg?fit=1080%2C1080&ssl=1","jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p5fjXq-3ch","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/12293"}],"collection":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/comments?post=12293"}],"version-history":[{"count":1,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/12293\/revisions"}],"predecessor-version":[{"id":12297,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/12293\/revisions\/12297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/media\/12294"}],"wp:attachment":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/media?parent=12293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/categories?post=12293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/tags?post=12293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n\ud83c\udfa7 Apple Podcasts:\u00a0https:\/\/lnkd.in\/dq7yWGJZ<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"