Traditional paper publishing is going down the slot, we all know that, but it still has a place, particularly the magazines, and most particularly the lower\u00a0 volume, niche end, high fashion and\u00a0 exotic cars for example.\u00a0<\/p>\n

So what happens to websites included in a print ad when a magazine releases an App for a tablet? There are a bunch of new dimensions here:<\/p>\n

\n
\n
1. Does the advertiser pay more for the website to be activated on the tablet?, or<\/li>\n
2. Does the cost of the ad to the advertiser include the cost of activating the website?,<\/li>\n
3. Is an activation fee a one -off, or per site activation fee?<\/li>\n
4. Should an advertiser pay an additional fee as a tablet subscriber clicks on an activated link?<\/li>\n
5. Should the subscriber to the print edition have free access to the web edition?, or do they need to pay again for what they have bought already?<\/li>\n
6. What is the cost relativity between the tablet version and the print? Does the tablet subscriber get a discount on the paper edition to put on her table?<\/li>\n<\/ol>\n<\/ol>\n

   This is making my head hurt, but I am pretty sure that there will be a huge amount of experimentation going on, and in 10 years we will be wondering what all the fuss was about, as the answer will be obvious.<\/p>\n

   \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

   Traditional paper publishing is going down the slot, we all know that, but it still has a place, particularly the magazines, and most particularly the lower\u00a0 volume, niche end, high fashion and\u00a0 exotic cars for example.\u00a0 So what happens to websites included in a print ad when a magazine releases an App for a tablet? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57258970,5179142,175,49818],"tags":[8260,1214,140198,57258967,57258963,57258973],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p5fjXq-Ka","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/2862"}],"collection":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/comments?post=2862"}],"version-history":[{"count":2,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/2862\/revisions"}],"predecessor-version":[{"id":2864,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/2862\/revisions\/2864"}],"wp:attachment":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/media?parent=2862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/categories?post=2862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/tags?post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}