customer acquisition<\/a> process.\u00a0Aiming messages at consumers with the laser-like accuracy to avoid being a Spammer will require a sophisticated data mining capability, as well as a sensitivity to consumer preferences that will be hard to translate into an algorithm.<\/p>\nThe downside for those who do it poorly is that potentially loyal consumers will move elsewhere, and block your messages, the emerging equivalent of retail purgatory.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Big Brother is watching where you are, if you have a smartphone. The GPS capabilities of the newer smartphones opens up an extraordinary Pandora’s box of opportunities to market\u00a0 to those in immediate reach, alternatively to deluge them with SPAM, as illustrated by Tom Fishburnes cartoon . (make sure you click through to his Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57258970,5179142,175,10585,49818],"tags":[521,11453,8260,1214,140198,57258963,450773,57258966,57258973],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p5fjXq-TG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/3452"}],"collection":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/comments?post=3452"}],"version-history":[{"count":2,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/3452\/revisions"}],"predecessor-version":[{"id":3454,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/3452\/revisions\/3454"}],"wp:attachment":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/media?parent=3452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/categories?post=3452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/tags?post=3452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}