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{"id":4466,"date":"2014-01-03T15:31:13","date_gmt":"2014-01-03T04:31:13","guid":{"rendered":"http:\/\/strategyaudit.wordpress.com\/?p=4466"},"modified":"2014-01-23T06:06:48","modified_gmt":"2014-01-22T19:06:48","slug":"a-mark-out-of-10","status":"publish","type":"post","link":"https:\/\/www.strategyaudit.com.au\/2014\/01\/03\/a-mark-out-of-10\/","title":{"rendered":"A mark out of 10"},"content":{"rendered":"

\"judges-scorecard-300x201\"<\/a><\/p>\n

In a post in January last year, I made 10 predictions for 2013<\/a>. In the interests of accountability, it is reasonable to see how I went.<\/p>\n

So, here goes:<\/p>\n

    \n
  1. Marketing is digital and personal, mass marketing is dead<\/em>! As with Mark\u00a0Twain’s quip that reports of his death appear to be premature, so to are the reports of the death of mass marketing. However, the trend is clear,\u00a0and the grim reaper is ‘a comin’. 3\/5.<\/li>\n
  2. Social\u00a0media will overtake traditional news dissemination channels.<\/em> \u00a0Few of us wait these days for the evening\u00a0news to hear about the events of the day. Even if we have not seen it in\u00a0out twitter feeds, somebody we know has, and has told us. The role of\u00a0traditional media as a disseminator of news, rather than a source of\u00a0analysis of the, is clearly over. Arguably the analysis role is also\u00a0kaput, as traditional media appears to have been highly\u00a0 politicised to reflect the views of the\u00a0owners, that real analysis hardly occurs. Anyway, who goes to the 7.30\u00a0 “analysis” shows on TV for anything beyond the foot in the door,\u00a0inane, and emotive “journalism”.\u00a0\u00a04\/5.<\/li>\n
  3. A few smart\u00a0 SME\u2019s will do very well, but the rest will at best struggle, and many will\u00a0fail<\/em>. Still true. 5\/5.<\/li>\n
  4. The new\u00a0 \u201ccool\u201d for our kids is to train as a \u201ctradie\u201d as there are insufficient\u00a0fulfilling jobs left for those with modest, non vocational degrees, to\u00a0fill demand from the aforementioned graduates<\/em>. Still true, and getting\u00a0truer. 4\/5<\/li>\n
  5. The shortage of willing and able workers will continue, as we no longer train\u00a0people to work, we train them to \u201cexpect<\/em>\u201d. As above. A client of mine has a number of farm worker under 457 visas, several of them very qualified (pharmacy, teacher)\u00a0working happily for wages unemployed Australians turn their noses up\u00a0at. 5\/5<\/li>\n
  6. The 40% of\u00a0 SME\u2019s who do not have web sites, or have sites that act only as an\u00a0electronic brochure rather than as a magnet to their target customers need to realise they are missing the opportunity to grab the lifeline<\/em>. Still true. Several services\u00a0have evolved in the last 12 months that make it even easier. WordPress still rules the roost, but services like Weebly<\/a> make it even easier again, there is\u00a0 no longer any excuse. This site, Yarralong.com<\/a> run by a friend of my sisters was done in a few hours on Weebly by someone with few computer skills at all, just a bit of common\u00a0sense and patience. 3\/5<\/li>\n
  7. \u201cBig Data\u201d the combination of traditional data bases and the behavioural and attitudinal data scavenged from social media will become the next big thing during 2013<\/em>.\u00a0I still believe this, but the change is slower than I expected. 2\/5<\/li>\n
  8. Mobile will\u00a0take over from fixed line, comprehensively, and across all communication\u00a0channels<\/em>. Almost done. 4\/5<\/li>\n
  9. The economy will continue to slow, consumers are cautious and risk averse<\/em>. No change there, the economy\u00a0is slowing rapidly, in my anecdotal view, slower than the public figures\u00a0would lead commentators relying on the numbers to see. 2014 will be a\u00a0\u00a0crappy year, notwithstanding the drop in the $A. Manufacturing is down the toilet, investment is slowing rapidly, retailers are struggling, large \u00a0\u00a0\u00a0\u00a0 areas of rural Australia are again in the grip of drought, and more will\u00a0tip into drought as winter approaches. The long paddock will be well used.\u00a0 4\/5<\/li>\n
  10. Around\u00a0 July\/August, the economy will stumble into a really nasty hole as we\u00a0 approach a Federal election.<\/em> The hole was not as deep as I anticipated, but the\u00a0 numbers emerging in the post election period are pretty grim, and we wait\u00a0 to see if the new government has any real strategy, or if they will\u00a0continue just to dump on the previous government, and focus on getting elected again by spending our children’s legacy. 4\/5<\/li>\n<\/ol>\n

    Marking yourself can be self serving, so let me know what you think.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In a post in January last year, I made 10 predictions for 2013. In the interests of accountability, it is reasonable to see how I went. So, here goes: Marketing is digital and personal, mass marketing is dead! As with Mark\u00a0Twain’s quip that reports of his death appear to be premature, so to are the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14526,57258965,57258964],"tags":[57258969,16995,16505,917875,57258968,4236,2267523,8553],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p5fjXq-1a2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/4466"}],"collection":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/comments?post=4466"}],"version-history":[{"count":5,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/4466\/revisions"}],"predecessor-version":[{"id":4526,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/posts\/4466\/revisions\/4526"}],"wp:attachment":[{"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/media?parent=4466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/categories?post=4466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategyaudit.com.au\/wp-json\/wp\/v2\/tags?post=4466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}