‘Optimising Small Business Performance’
What is a Strategy Audit?
Strategies are ideas and information distilled into a plan of action that has at its core a set of choices that have been or should be made. Which customers, which markets, which technologies, and so on.
An audit is a post activity review of things that have happened, comparing the actual to the planned.
How do you audit a strategy? something that has not yet fully happened, that is a set of ideas and choices?
The funny thing about ideas, is that unlike physical things, they have the potential to get better with use, whereas “things” depreciate with use.
This paradox is at the core of the idea of a “Strategy Audit”
It becomes an interrogation of the assumptions, data, plans, capability assessments, and all the other stuff that routinely gets lumped into a “strategy” and most importantly, the fragile links that exist between these pieces of information.
The last 23 years of working with, reconstructing, and observing small businesses in all sorts of situations has resulted in a pile of insights on many areas of business. A common fact or is the desire to grow, even when in the darkest times, almost all...read more
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Successful innovation generally comes from being small, with little baggage, no institutional 'downside' and few inhibitors to the ability to be truly agile in response to weak feedback signals from customers. Innovation is also a consumer of cash, rather...read more
The real fight out there, the one that is for most businesses 'make or break,' is not for likes, or new friends, or how many social media feeds you showed up in, it is for attention. The problem with attention, is that it is transient, hard to get, and...read more
In 1712 the British government started taxing newspapers by the number of pages they printed. The predictable response was that newspapers started printing on what became known as 'Broadsheet' paper to minimise their tax. A rational commercial response,...read more