How to write a position statement

Over the years I have seen hundreds, probably thousands of statements of various kinds intended to position a company, product, opportunity, and most are crap. As a marketing graduate decades ago, in one of my first challenging situations, an interview for a job I... read more

Supermarkets have  two customer types.

This post is the 5th in the series, how to beat the supermarket gorillas at their game. Like David taking on Goliath, small businesses supplying into FMCG (Fast moving Consumer Goods) markets simply have to find the points where they can exert some leverage, where... read more

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