‘Optimising Small Business Performance’
What is a Strategy Audit?
Strategies are ideas and information distilled into a plan of action that has at its core a set of choices that have been or should be made. Which customers, which markets, which technologies, and so on.
An audit is a post activity review of things that have happened, comparing the actual to the planned.
How do you audit a strategy? something that has not yet fully happened, that is a set of ideas and choices?
The funny thing about ideas, is that unlike physical things, they have the potential to get better with use, whereas “things” depreciate with use.
This paradox is at the core of the idea of a “Strategy Audit”
It becomes an interrogation of the assumptions, data, plans, capability assessments, and all the other stuff that routinely gets lumped into a “strategy” and most importantly, the fragile links that exist between these pieces of information.
Once again yesterday I found myself in a conversation both extolling and deriding the utility of Facebook as a small business marketing tool. Seems to happen a lot that small businesses hear (urban myth?) of someone making a fortune just using Facebook and think...read more
Where do these great ideas come from, why are some organisations just more innovative than others?. I have pondered those questions for years as a corporate executive and as a consultant, and it seems to me that there are several points that are common in the...read more
The classic ad for weight loss products is to show a before and after. It also works for make-up, home decoration and renovation, and a myriad of other products, What about yourself, your personal branding? Works there too, and it is a pretty important product....read more
Taking action is the hard part of getting stuff done, the talk is easy, but when the rubber has to hit the road, then you see who is really adding any value. The 4 simple questions I ask are: Who is responsible? Who is accountable? Who is to be consulted? Who is to be...read more
‘A picture tells a thousand words’ and ‘You do not get a second chance to make a first impression’ are two clichés that we all accept for good reason: they are true. Why is it than that so many of us fail to present ourselves in a good light on...read more