‘Optimising Small Business Performance’
What is a Strategy Audit?
Strategies are ideas and information distilled into a plan of action that has at its core a set of choices that have been or should be made. Which customers, which markets, which technologies, and so on.
An audit is a post activity review of things that have happened, comparing the actual to the planned.
How do you audit a strategy? something that has not yet fully happened, that is a set of ideas and choices?
The funny thing about ideas, is that unlike physical things, they have the potential to get better with use, whereas “things” depreciate with use.
This paradox is at the core of the idea of a “Strategy Audit”
It becomes an interrogation of the assumptions, data, plans, capability assessments, and all the other stuff that routinely gets lumped into a “strategy” and most importantly, the fragile links that exist between these pieces of information.
The Modest sized manufacturing sector in Australia has a huge problem. It is being wiped out like an insect pest at your backyard barbie. The problem with that is that they provide the bulk of employment and training in the economy, and without them, we will become...read more
Ideas are the fodder of our lives these days. Gone are the days of physical labour, even in the professions where labour is necessary, construction, agriculture, and others, the application of technology, the result of ideas is everywhere. So how do you come up with...read more
Human beings are attracted to those who are prepared to lead, to be vulnerable, and sometimes alone. Those who truly lead inevitably have a set of beliefs that are the foundation of why others are prepared to trust them, and be led by them. People relate to and...read more
Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of...read more
There is way too much emphasis put on the funnel metaphor of the sales pipeline. No matter how we cut it, customers do not follow a neatly programmed defined process, it is chaotic at best, and no simple diagram or ignoring human nature can change that. Moreover, it...read more