‘Optimising Small Business Performance’

What is a Strategy Audit?

Strategies are ideas and information distilled into a plan of action that has at its core a set of choices that have been or should be made. Which customers, which markets, which technologies, and so on.

An audit is a post activity review of things that have happened, comparing the actual to the planned.

How do you audit a strategy? something that has not yet fully happened, that is a set of ideas and choices?

The funny thing about ideas, is that unlike physical things, they have the potential to get better with use, whereas “things” depreciate with use.

This paradox is at the core of the idea of a “Strategy Audit”

It becomes an interrogation of the assumptions, data, plans, capability assessments, and all the other stuff that routinely gets lumped into a “strategy” and most importantly, the fragile links that exist between these pieces of information.

Latest Posts

10 steps to world class excellence

Watching Michael Phelps  weave his magic in the pool at Rio has been more than a sporting feast, it was a lesson in superior performance that has required solid foundations and enormous hard work over a very long period. Where does that drive, determination, and...

read more

Shoe-string marketing for SME’s

All small and medium sized businesses struggle with the problem of not enough marketing budget. They have come, or perhaps been led to the conclusion that marketing must be expensive, and often it is,  but a bit of creativity goes a long way. You do not have to spend...

read more

9 reasons to be wary of marketing automation

Marketing automation is the new game in town, it builds leverage onto marketing investments. Absolutely right, and I am a believer. Scott Brinkers amazing work illustrates just how rapidly it is advancing. Automation delivers the opportunity for huge leverage when...

read more

6 strategies to build a brand on a shoestring

Small businesses everywhere suffer from the unequal access to the marketing funding they have compared to their larger competitors. Some complain about it, others get on and short circuit the system by turning it on its head. Large companies overrun  with so called...

read more

Census night melt-down was expected

Human beings are pre-disposed to trust, is it a part of our evolutionary DNA, we need each other to survive. We all know we are stronger in a group, relate to those similar to us, who share similar histories and beliefs, and who are held to us by shared relationships....

read more