What really adds the value?

What is the difference between a cookbook of recipes and tips/secrets by a top chef, and the stuff you turn out at home using the book? Usually a fair bit, surprising really when you have all the information necessary to create and present the dish to hand. The...

Marketing Plumber

You know the old story, the plumber who goes around fixing other peoples dripping taps, but has a houseful of leakers himself. This site has been my home since march 2009, and it has been full of leaking metaphorical taps. All the things I admonished my clients to do,...

Start with the things you can do.

No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far from me in Sydney, there is a street that over the last 5 years or so has evolved...

Mixed marketing metaphors.

I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that runs contrary to his argument. He is very convincing. An...

The sure way to make a significant profit.

How many monopolies have you seen that do not make a good profit? Very few I bet. On the other hand, how many very sensible, responsible, customer focussed businesses in competitive markets have you seen go to the wall? Which would you rather be? Our consumer...

You can go nude at home

Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They can be taken away, moved, or you...

SEO through Google’s eyes.

First let it be clear that I am neither a “power-user” of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, wether that be B2B, B2C, or in ...

Barbed wire networking

Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played with the physics of electro magnetism and its...
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