The 5 dimensions of a customer journey
Optimise the effectiveness of your customer journey by considering these 5 factors
5 questions to navigate AI driven slop
The feeling of being overwhelmed by the waves of AI generated and enabled bullshit hitting me progressively, reminds me of the creeping sense of panic after a large wave wipeout as a youth.
When good marketing advice becomes bad advice.
Advice on the best marketing tactics is easy to get, but unfortunately often poor and even counter-productive.
Some sales process friction earns its keep.
Friction can have a purpose that adds value.
The key strategic question most fail to ask.
Optimising short term returns usually means balancing investment towards the immediate returns at the expense of the long term.
You reap what you sow
Trust is the bridge that holds groups together. It takes time to build, but can be fragile when outcomes demonstrate it is not deserved.
We humans evolved when trust was a necessity for survival.
The minefield of invisible rules Australian FMCG suppliers must understand to survive
Supermarkets set the rules of the game, and are also the referees.
Opening the books does not create ‘owners’
Financial transparency with employees can improve performance, trust and the quality of decisions. Information alone, however, creates neither understanding nor ownership.
The quiet, boring tactic behind a great brand
Meadow Lea was a great example of brand building. The advertising that made it famous was the most obvious of the pillars of brand building performance that made Meadow lea so dominant. It was only the most obvious, not the only one.
Digital has weaponised persuasion.
AI has automated persuasion.
It has compounded the moral gap between the ‘Persuaders’ and those targeted for persuasion.