Digital has weaponised persuasion.
AI has automated persuasion.
It has compounded the moral gap between the ‘Persuaders’ and those targeted for persuasion.
Beyond cost cutting: Where value creation is moving in manufacturing
People used to create value with their hands. That has changed, and continues to evolve towards value creation being cognitive, with machines increasingly doing the manual tasks.
Why measuring against “Best Practice” can be a terrible idea
‘Best practise’ is a term often misused.
It can often be a hidden trap.
Digital has compounded the weaponization of persuasion.
In 1984, Dr. Robert Cialdini published Influence: The Psychology of Persuasion, outlining the six core drivers of human compliance: Reciprocity, Commitment & Consistency, Social Proof, Authority, Liking, Scarcity Decades later, psychologist Daniel...
Your digital landlord is changing the locks
Twelve years ago, I argued that your website was your digital home. You could run around naked if you wished. Your home, your rules. Social platforms offered rented accommodation. The landlord made the rules and could change them without asking you. However, it was...
Beware: Probability is not Prediction.
To be successful as a marketer, you need to be able to articulate the difference between a prediction and a probability
How data helps us get the wrong answer, brilliantly
The combination of insight extracted from data combined with the wisdom of experience is the winning combination.
The Case for Paying for Search
paid serch will emerge as an attractive
Our productivity stopwatch is wearing a blindfold
Productivity should be measured by what we do with the freed up time and capacity.
Beware the dilution effect in sales.
focus on the single benefit of most value to a customer