You must kill the ‘customer is always right’ myth.
The customer is not always right.
20 considerations that will shape your pricing strategy
Price is just the point at which an exchange of value takes place
How do you avoid becoming an AI passenger?
AI is not a driver
The ‘rules of thumb’ that run your business.
Sully Sullenberger used heuristics to save every life abord the A320 he ‘landed’ in the Hudson river in 2009.
A sceptical ‘macro-look’ at the budget by a cynic.
The federal budget presented on May 12 was based on the principle of generational equity. However, it was narrow in its approach to the challenges of the 21st century.
Has the Liberal Party fallen into its own Thucydides Trap?
In the Liberal Party losing its way externally against Labor and One nation, while tearing itself apart internally.
Price is much, much more than a number on a sticker.
Price is the single biggest contributor to profitability over which management has complete control.
Things are often not as they seem.
When you see something unlikely, from out on the fringes, don’t just dismiss it as some sort of anomaly.
How to leverage your marketing investment for long term success
how to leverage marketing investment
Three strategies to combat the homogenisation of marketing
homogenisation of marketing is both a curse and a huge opportunity.