Mar 31, 2010 | Alliance management, Change, Demand chains, OE
It seems that everywhere there is a drive to collaborate, without any real regard to the challenges of collaboration, the behavioral and cultural changes necessary for success. Collaboration has become an end in itself, rather than a strategy that has the potential to deliver value to both parties under the appropriate circumstances.
For a collaboration to be successful, there are two pre-conditions:
- There is a genuinely important shared goal, and the goal is powerful enough to drive resource allocation decisions in both collaborators
- The reward systems of both parties recognise the importance of achieving the goal.
Without these two preconditions, there is little chance of the collaboration doing anything more than take some time, probably cover someone’s arse, and perhaps give the appearance of something useful happening.
Mar 30, 2010 | Innovation, Management, Social Media
A while ago, I blogged about the ownership of IP, the individual Vs the employer, and quoted the case of a designer who left Mattel for their competitor, MGA Entertainment, created a competitor to “Barbie” and ended up in court over IP ownership, and lost.
Now one of the key innovation drivers at Apple, Tony Fadell creator of the ipod, is leaving Apple for alternative pastures.
Steve Jobs is not known as benevolent, so we can expect some fireworks, and perhaps some further definition of the ownership rights of individuals who dream up great “stuff” and of their employers . This may not all be in the public domain, as sensibly the parties will have tied up the IP ownership & “money stream” issues, but we will watch with interest, and be certain that there has been some sweat in the Apple boardroom.
Mar 30, 2010 | Communication, Leadership, Social Media
How do companies harness the power of social networking to the benefit of their businesses?.
It is simply a fact that employees will go into facebook, twitter, and so on, using company time and resources, rather than trying to stop them, which King Canute found hard to do with the tide, figure out how to harness it.
In many cases, this will be confronting, and require a change of attitude in the executive suite, but employees will rarely publicly dump on their employer, unless it is really deserved, in which case you should thank them for bringing the issue to your attention, not belt them for telling the truth. Employees are always your best advocates, (and conversely, harshest critics)let them advocate!
Here are a few thoughts:
- Encourage employees to post and link back to the companies site
- Provide a forum for their comments, on your intranet, a free newsletter site, or a facebook group location
- Ensure senior management engagement in the process, they are in a position to make the changes called for, but on line, are just another offering commentary, so not as threatening as in the normal course of events
- Reward good suggestions, and follow up on failures that are highlighted, and address the causes, and be transparent about both.
- Engage, motivate and lead them, so the time spent on social sites at work is not sorting out their personal calendar, and reviewing the Saturday night shenanigans, but adding value to the business.
When you are doing all of the above, the time employees spend on the web will be an investment from which you will receive a great return.
Mar 30, 2010 | Marketing, Small business, Strategy
Trader Joes in the US is not a huge chain, but they are one of the ones to watch to see what the others will be doing in the future.
Joes has a rich history of being different, and their customers love it.
The latest move is to announce that they will be rapidly changing seafood supplies to sustainable sources, of seafood, and if history repeats, this will be the first of many to follow that line. It is probable that Woolworths or Coles in Austalia will follow closely, there may be an opportunity emerging for aquaculture suppliers to gain shelf sapce, and for the retailers to lift the poor performance of their seafood counters.
Mar 29, 2010 | Communication, Marketing, Social Media
There are lots of web site optimisation tools around, including the free ones from Google which do a pretty good job, and there are many people around who will promise you the world by next Sunday. However, the tools are best used in selectively, conjunction with the situation. Remember the old saying, “to a hammer, every problem is a nail”
To optimise a site is a process of continuous improvement, starting with the objective of the site. One that is dedicated to sales will be subtly different to one that is there to spread an idea, or point of view. So, a simple process:
- Have a clear site objective, and be unambiguous about :
- How it adds value to you
- How it adds value to your “target” web browsers.
- Determine where your “visitors” are coming from
- Determine where they land
- Make sure the landing pages have the beginning of a trail that leads further into the process you have set out to achieve.
- Track how long they stay, and where they go, both on the site and into links you may provide
- Establish performance measures
- Continuously improve by experimenting and tracking outcomes.
- This is a creative process before it is a mechanical one, so don’t just leave it to the techos.
- In this connected world, site optimisation is also a window into your business, so make sure the visitors you get are the ones you want, and they like what they see. There is no point attracting those to whom you can add no value.
