How to ensure your copy does not get read.

Copywriting is easy. That is what you tell yourself, after all, you can write, you are a professional, very used to communicating, and doing it successfully. My sister is a writer, and every now and again she grabs one of my posts over which I have slaved...

3 foundations for B2B revenue generation.

Creating a process that delivers consistent and profitable revenue involves a whole range of functional collaboration from the agreement of the strategic objectives to the relationship building that occurs after the early honeymoon of the first sales. It...

4 essential questions for the new leader to ask

Taking the top job in a new organisation is a stressful experience. No amount of planning and research can properly inform you of the cultural  DNA of the organisation you will be taking over. That knowledge will only come over time, and only if you go...

The value of an engaged employee.

We all talk about the necessity of 'engaging employees,' but rarely truly achieve it, or see it in others. However, when  we do see it, we just know in our guts that we are looking at the way we would always like it to be. Yesterday I spent 90 minutes in a...

Are you pushing rope?

Activity for the sake of activity, 'busywork' that does not contribute to an objective associated with creating value for that ideal customer group, is as useful as pushing rope. Ever pushed rope? No matter how hard you push your end, nothing happens at...

The marketing flip, with pike & twist.

The marketing degree of difficulty has exploded, making getting a good score  exponentially more difficult. There used to be a few TV and radio stations, newspapers and magazines by which to reach potential customers, and supply them with the information...

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