Why are we here?

Various expressions of the basis for an organsations existence, Vision, Mission, Purpose, and others, all have different meanings, and certainly different meanings to different people, and have all been misused for years.

Some time ago running an agricultural industry workshop, very early in the proceedings, a bloke down the back piped up & said ” If I have to hear another vision, or mission, I will puke”(or words to that effect). Stopped the conversation cold for a bit, but the comment reflected the simple fact that these expressions have become clichés.

Having an unambiguous expression of why you are here, and the purpose of the business, gives a context to decisions all stake holders make about what they can expect, what is important and why, and what they have to learn, and do better, or more of. It provides a connection between all of the competing agendas and priorities with the simple question: “how will this assist to achieve the purpose of the business?”

Answering that apparently simple question ” why are we here” can be very difficult, but it is worth the effort.

 

 

The fad and fact of transparency.

Suddenly, post GFC, transparency has become a buzz-word.

Regulators are calling for “transparency” in financial products, shareholders (and regulators supposedly on their behalf) are calling for “transparency” in executive remuneration schemes, and so on. 

Those of us who have been building demand chains know that transparency is a fundamental building block, not because it is just a feel good, but because it reduces transaction costs, exposed arbitrage profits, and enables the needs of  the end customer to be the driver in the chain.

From the noise coming from newly enthused regulators, you would think they have discovered something new, rather than just catching up with the practices of a small but growing part of the commercial community that has recognised the contribution transparency can make to their economic  and competitive sustainability.

If you can’t measure it you can’t manage it. Right?

It is a truism that if you can’t measure it, you can’t manage it.

Largely those who have practiced measuring and then managing for improvement have done well, Toyota with their TPS have taken over the world auto industry, and 6 Sigma, first embraced by GE has driven huge benefits to many. 

However, it can be taken too far, the measurement mania that I have seen taking hold can be counter productive.

Two rules:

Measure only what ,matters

Use the measurement to improve .

 

Too many measure everything as a routine, but with no improvement strategy, nothing really  matters as no improvement takes place, others measure stuff that is irrelevant in the scheme of things because it is easy,  leaving unmeasured and unimproved the drivers of value.

 

Loud Vs right.

  New communication mediums have allowed small groups, and individuals to make a lot of noise, but the volume of noise does not necessarily relate to the logic or accuracy of their position, just to their ability to make noise.

Listen for the validity of a point of view, not the volume with which it is promulgated.

A point of view.

We talk about vision, mission, and all the rest, but  at a more fundamental level, evolving a point of view, shared throughout the firm,  about the “shape” and trends of the industries we are in,  and those of the industries we intersect with, is a really basic thing to do.

Having a point of view about the “green” economy enabled GE to start their “Ecomagination” program before climate change was on the general agenda, it enabled them to disrupt their own light bulb business with the compact flouro, and it drives their current efforts to rebuild their huge medical devices business by developing small, cheap, mobile devices that fulfill a more basic need in developing countries .

All this because Jeff Immelt developed a point of view, and drove it through the business as a catalyst for massive and disruptive innovation.

Have you developed a “point of view” about your industry, and the role your business will take?  Few are as influential as GE, able to change the “shape” of their industries by their actions, but it is no less important for small firms to have a point of view, and a plan to deal with the “shaping” influences as they emerge.