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- A marketers explanation of Economic Value Added.
- Is AI going to take our jobs?
- What is the difference between Mark-up and Margin?
- A marketers explanation of 'normalising' your P&L.
- A marketer’s explanation of Standard Deviation.
- 5 key factors to consider when planning your budgeting process.
- Cottage cheese and the job to be done.
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- How to calculate Share of Wallet.
- A marketers explanation of Internal Rate of Return.