price is the point at which utility and emotional value intersect.
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- MG. Is it a brand, or just a label slapped on a piece of junk?
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- An old marketer’s explanation of the ‘Law of Purchase Duplication'
- DeepSeek: the pin that burst the AI bubble or an existential threat?
- How to calculate Share of Wallet.
- Economies of technology, not of scale, will be the drivers of success in the future
- What are the 2 common characteristics of useful metrics?
- Is 'Lifetime Customer Value' a nonsense KPI?
- Every ‘chooser’ should be subjected to the consequences of their choices.
- The three drivers of an effective business improvement project
