price is the point at which utility and emotional value intersect.
Utility and price
Follow Our Blog via Email
Join 236 other subscribers.
Archives
Categories
Top Posts & Pages
- Why did Thomas Dux really fail?
- How to Lose from a Winning Position
- Destructive political fantasy: the break-up of Woolworths and Coles.
- A marketers explanation of Net Present Value (NPV)
- Enduring culture change demands action
- To successfully innovate, ask better questions.
- An old marketer’s explanation of the ‘Law of Purchase Duplication'
- 5 ways to avoid brand prostitution in FMCG
- The key difference between brand loyalty and situational preference.
- 12 barriers to a successful grant application