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- ‘Customer centricity’ is the snake-oil of average marketers.
- Is AI forcing orchestration to replace delegation?
- Fear of the unknown is greater than certainty of an unwelcome outcome
- The core problem of calculating a return on an investment in marketing.
- 3 questions to accelerate creativity
- The demarcation of Accountability, Responsibility, and Authority.
- To Brand, to Brand.
- Einstein's formula to calculate business value
- The importance of what we cannot measure
- Labour costs should be a strategic metric
