Strategy must deliver outcomes, or it is no better than a dream.
Strategy by Dilbert
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- A marketer’s explanation of Standard Deviation.
- How supermarkets have destroyed brands by promotional pricing.
- Reconsider the "facts"
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- An old marketer’s explanation of the ‘Law of Purchase Duplication'
- Management and leadership
- A marketer’s explanation of how to leverage a Zipf distribution.
- ‘Customer centricity’ is the snake-oil of average marketers.
- Something to say, or Something interesting to say
- How important is your oppositions 'psychological BATNA' in a negotiation?