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- Classic marketing strategy: Before & After
- An old marketer’s explanation of the ‘Law of Purchase Duplication'
- A marketer’s explanation of the 'Rule of 72'.
- Where is the SKAM in Marketing and Sales
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- The essential template for hindsight planning
- Labour costs should be a strategic metric
- Pareto's 80:20 Principle Evolves to the 20:30:50 Rule in Marketing
- Is technology killing advertising, and ruining our lives?
- Analysis, insight, and reporting are not the same thing