Unfortunately, there is no single silver marketing bullet.

There are hordes of so-called marketing experts out there who will flog you a package of promises, digital and otherwise, that almost always end up being hollow.

Marketing success evolves from strategy, making really tough choices in the absence of perfect information, then implementing, learning, and going again.

It requires you to make choices about the future, and how you will face it, shape it and leverage it.

You cannot look at the numbers, they do not exist yet.

You cannot look to the success of others, and successfully copy and paste, as every challenge and context is different.

You must forge your own way, while learning the lessons of others and applying them to your situations.

The only silver bullet in marketing, just like every other field of endeavour, is time, energy, focus, compounding domain knowledge, and perseverance.

Get those five factors aligned, and you will have a good chance of winning.