If everyone in the room agrees, you are probably all wrong. Innovation does not come from consensus; it comes from the friction created by different ideas and perspectives.
If you listen to comedians, there is a common thread through everything they say. A friend of mine who does a bit of fun standup calls it the ‘1,2,5’ of conversation. The first statement sets the scene, the second reinforces the first, the next is entirely unexpected. It is not the obvious ‘3’, rather, it is oblique, often the opposite, and always a surprise. The laugh, or in my friends case, occasional quiet chuckle, comes from that unexpected punchline.
Consider the survival chances in a hostile environment of two groups of people.
One is a homogenous group, that automatically sees things in a similar way.
The second is a neurologically diverse group that sees things from different perspectives.
Which is the more likely to survive that hostile environment?
This leads to the obvious but often ignored idea that the way you make up the groups in your business requires some heretics, comedians, and philosophers.
Rather than randomly allocating people to a group tasked to undertake a specific challenge, would it not be better to ensure you have a neurologically diverse group undertake it, as they are way more likely to surface new, different ideas. Some of those ideas, even most, may be absolute crap, but it just takes one to deliver the idea that changes everything.
Nicholas Copernicus presented the idea that the earth was not the centre of the universe, using Galileo’s newly invented telescope. This led to him being excommunicated for heresy by the Catholic church. Later, he was proved right, which did not help him. In time however, it helped the rest of us as it completely changed the way we think.
Every new idea starts as a heresy noted 19th century philosopher Thomas Huxley.
If you want these ideas that are often extremely inconvenient, to emerge from your group, you need to work for them.
Header: The eyepiece of Galileo’s telescope
