New Year’s Day 2021

New Year’s Day 2021

 

Well, we made it through the most disruptive year in the last 50. As I reflect, it was the last gasps of the war in Vietnam and Australia’s involvement that even comes close to the disruption of 2020.

However, sitting in the epicentre of the Corona ‘Croydon Cluster’, 2021 looks pretty sad.  Unlike a year ago looking forward to 2020 with optimism, despite the fires that had been lingering around, about to break out into the inferno that started 2020 on such a bad footing.

As the year progressed, downwards, we had now forgotten floods right after the fires that destroyed communities and took lives, then the Corona bug caused an economic and social lockdown which continues.

Our PM started the year very badly, hiding in Hawaii, then trying to find a hand to shake in the ashes of Cobargo, but learnt his lesson and did a surprisingly good job of leading into the corona crisis, bringing the state Premiers and unions into a collaborative forum which for a few months looked like having a lasting benefit. Then the urge for political and partisan chicanery took hold across federal and state jurisdictions, and the year ended in a dogfight over proposed IR changes that will be central to the 2021 destruction of any remaining urge to collaborate across party and philosophical lines.

On top of the chicanery, we had the NSW premier, perhaps the (formerly) most respected political leader in the country, first fess up to a relationship with a disgraced former parliamentarian who had clearly used the premier in more ways than one for personal gain at the expense of the taxpayers. Then followed her admission that pork barrelling was a normal part of the political process. While we all knew that is the case, the evidence over a long period is unequivocal, it is just that hearing it said, so explicitly, was shocking.

Then China decided Australia needed a kick up the backside, and progressively closed off their economy to Australian exports, a process still evolving, although apart from iron ore, there seems little left to ban. We represent only a tiny fraction of China’s imports, but they represent almost 40% of our exports, and 27% of our imports. This is a dislocation of our economy that will have severe long-term consequences, and the best we can do is have a new minister with no diplomatic chops at all, blathering about a pivot to India. To be fair, it is not an easy problem to solve, but politicians grandstanding and publicly shooting their mouths off are unlikely to help much.

We have become hooked on Government stimulus spending, what happens when it is turned off? This is uncharted territory as private investment has been booted in the belly, despite the lowest interest rates in my lifetime, and households are deleveraging as fast as possible given the uncertainty.

Stimulus investment has been more about mitigating the negative impact of Corona, than it has been about putting in place the drivers of future growth. This is understandable, and has been commendable, but we must recognise that it is a tactical response to the crisis, not a strategic one with long term outcomes of growth as the objective.

Politically, we have no confidence in the collective leadership to address the problems in creative and constructive ways, but we assume the pollies will make sure they are OK. We simply do not trust them any more, the old adage that if a pollies mouth is open, they must be lying, is sadly more current than ever.

Underlaying all this we had the spectacle of many politicians who for unfathomable reasons continue to have power, resolutely refusing to accept the overwhelming science surrounding climate change for the last 30 years, jump in the ‘believe the science’ bandwagon in relation to the virus. This level of obstinate hypocrisy is dazzling in its depth.

We might hope that the collective ‘We’ have learnt a lot from this year but suspect that we have not. With a federal election coming any time from August this year, strap in for more piles of rhetoric, lies and pork barrelling, laced with sweet smelling perfume trying to hide the stench of the bullshit. That will be piled on top of a now highly partisan media that has replaced fact with opinion and populism, largely controlled by a former Australian octogenarian billionaire living in New York. No independent thinking and reporting there, so we will have to dig harder than ever to see the truth in whatever ‘mainstream’ media  feeds us.

As a final note, most people are thinking about how to make 2021 better, they are making resolutions, usually big things, outcomes. Something like ‘I will lose 20kg‘. 99.9% of these resolutions made in the depths of new year celebrations, go out the window by the second or third week of January. Instead, decide to make some small changes that will lead to the outcome. We all know that small changes in behaviour both compound and lead to the opportunity to make bigger changes later, so resolve to make a couple of small, easy to maintain changes to your behaviour that will contribute to achieving the objective. This is basic management, do not focus on the objective without recognising that changes must happen if you are to get a different outcome from that which you are trying to move away from.

Look out and stay safe.

 

 

 

 

 

10 strategies business can learn from Bellamy & Bennett.

10 strategies business can learn from Bellamy & Bennett.

Rugby league is a ferocious sport, now gone well beyond a sport to be a profession, at least at the top levels. You can still play in the park, and enjoy the competition and physicality of it, but that is not what the top level is about.

It is a business, and the CEO’s are not those with the title of CEO of the clubs concerned, while they might have the power of financial veto, the real CEO’s are the coaches. They are the ones that shape the way the teams play on the day and are ultimately responsible for putting in the processes that can generate the results on the field over the weekend.

As such, what can businesses learn from the two most successful coaches of the last 20 years, and perhaps the two best coaches of all time.

They are playing in the big league, while most businesses are still playing the commercial equivalent of park footy.

Talent development & leverage

Both coaches seem to have the ability to see latent talent in young players and develop them into top level players over time. It is the ability to see the future in a youngster and apply the right mix of game skills and personal development, which leads to the individual being a part of a team, contributing to the whole in a truly meaningful way, delivering ‘leverage’ to the team that sets them apart.

However, it is also the ability to see the latent talent in a journeyman player and turn them into an ‘A’ player by bringing out the latent talent that is amazing in both these cases. Few businesses I have seen do much of a job at talent development and are poor at leveraging existing talent. More often the round peg that failed to fit into the square hole is dispensed with irrespective of the latent talent, rather than being helped to find that round hole. Talent wastage is rife in most businesses.

The talent development pipeline created at the Storm is awesome. Billy Slater was one of the genuinely great fullbacks, recruited as a youngster from country Queensland. When retirement was coming, there were moans about the hole his absence would create, and lo and behold, the hole never eventuated, simply because there was a replacement ready to step up, and has done so in a dazzling manner. Similarly, when Cooper Cronk left, and went to another club. How would the ‘spine’ of Melbourne work without not just Slater, but now also Cronk? No problem, the replacement is a wonderful player, fully capable of filling giant shoes, while Cronk brought a competitive edge to the new club that contributed enormously to them winning the premiership. Now Cameron Smith is on the verge of retiring, and the same moans are being heard. I am sure his replacement will be a wonderful player, blooded and coached into the winning systems of the club.

Coaching

Coaching is what coaches do, the headline task. Turning those talented youngsters into super athletes, but as importantly, turning the B players into A players.

Bellamy and Bennett both seem to be loved and respected by their charges, even when they have moved on to another club. There are numerous examples of talented players moving onto other clubs from under the wings of the two B’s, and shining because the habits and motivation instilled by the B’s. The development and honing of their talent is forever, not just in the context of the two teams directly coached by the B’s.

Most businesses spend way too little time, money and energy coaching their employees. They are treated as numbers, dispensable units of production, rather than people who generally want to, and are willing to be contributors when allowed and enabled to be.

Perhaps coaching is the highest form of leadership?

Recruiting

I have seen it written many times that the primary responsibility of a manager is to replace themselves with someone who will do the job better than them. The great leaders always have a full bench of talented individuals being readied to move up the ladder, while at the same time, looking outside to find the talented individuals to add to the bench. The ‘B’s’ spend a lot of time watching for the talent out there on the fringes, and when they see it, they find a way to move them into the system. This goes with the time and energy spend in talent development and coaching, it provides the raw material that over time will develop.

Almost all the recruiting I have seen in 45 years of commercial life is around filling a seat when it suddenly becomes vacant for any number of reasons, and then it is usually the best that turns up on the day that gets the seat. The “B’s’ would never recruit this way. They will each have a list of those that they think might, one day, fit into their system, and they put in the effort to get to know and understand the talent well before there is any hint of recruiting.

Processes

Every team has processes on the field, the plays they run against the opposition. Sometimes they work, often they do not, but what is obvious every time you see a play being run, is that it has been planned and practised until it is second nature. The ‘B’s’ must have a book of plays from which they pick and choose depending on the strengths and weaknesses of the opposition they will be facing. There will be some standard plays, a set of processes that they use all the time, as well as the specialised couple that they see as being particularly competitive against their current opposition.

These processes are written down, refined, and used as the basis of continuous improvement. They are not computer programs that tell you what to do, they are processes in which the players are engaged in the development, and ultimately responsible for the implementation.

Few businesses have their equivalent. As a consultant the easiest way to make an early impact is often to create and implement a few basic processes that rectify what are usually basic flaws in operating procedures. Documenting operating procedures is the first step in standardising, and then improving the drivers of success.

Practice

Practise makes perfect is a cliché taken seriously by all sporting teams, I suspect it is a religion for the ‘B’s’. Spartan mythology gave us the cliché: ‘Sweat more in training, Bleed less in war’. Make no mistake, a rugby league (and union) field is war, so the more sweat in training the less blood on game day.

Businesses do not practise enough. Sales is the prime example. Salespeople are often subjected to the most training in a business yet getting them to role play and ‘practise’ their sales pitches and processes has proved to be hard. They might do it once or twice in a 2-day training session with the other salespeople, but it does not ever in my experience become a routine, a way of getting ready and continually improving their performance.

Contextualised creativity

The best players are always creative, they seem to be able to see more than anyone else, they see the gaps opening before they open, and they always seem to have time others do not. To quote ice hockey great Wayne Gretsky ‘I skate to where the puck will be, not where it is now’.

In a game dominated by process and physical power on the back of great athletic skills, the teams that have in them the ability to see and exploit an opening before it opens, requires not only a creative individual, but a team that operates in such a manner that they can adjust on the fly, almost without speaking. It is the sporting equivalent of improv jazz, where each player is a master of their own instrument, while being able to improvise within the context of the piece that is being played by the group.

Team Execution & individual Accountability

The foundation of execution is the ability of the players to execute the plays they have practised and practised under the added pressure of game day. At the same time, they must be able to anticipate and smother the offensive plays being run at them by the opposition.

Core to excellence in execution is the accountability of individuals to play their part in the execution of the plays.

On one hand, the team wins or loses, on the other, individuals in successful teams are held accountable for their part of the execution, and the parts and performance of each individual player is transparent to the whole team.

In the great commercial teams, I have seen that this circular motion of team performance and individual accountability is the glue that holds together the ability to perform under pressure and deliver superior results.

Resilience

No success comes without its fair share of knocks along the way.  It is the way the teams and individuals pick themselves up from the knocks that show the true nature of the competitive spirit.

When Melbourne was well beaten by lowly rated St George in the last round of the premiership, the pundits wrote them off as able to be the winner of the 2020 premiership. Favouritism went to Penrith, who had played an unbeaten run of 16 straight games in the lead up to the grand final. Melbourne came back to win the final handsomely. Resilience plus!

Rarely do I see resilience built into the operating processes of businesses. Almost always they hide after a setback, failing to learn from the problem, and then able to adjust their approach and go again.

Discipline

Discipline comes from focus of the individual and the team, mutual accountability, and the determination to finish. Whether this be one play in a range of plays, or a whole season of games, the discipline holds. Everyone knows their individual role, and the contribution it makes to the whole team, so it is the combination of both that delivers the outcome.

The level of discipline shown by the teams under the coaching of the ‘B’s’ is greater than that of their opposition, both on and off the field, in every aspect of their performance.

Scorekeeping

In the absence of a score, how do you know who won? Every competition relies on keeping score, not just as a means of assisting team and individual accountability, but to also deliver a sense of shared purpose.

While it is true that not everything that matters can be easily measured, it is also true that over time, the drivers of superior performance become obvious, and it is possible to generate measures of these leading indicators of performance, and tracking trends over time is enlightening.

Again, I am sure the ‘B’s’ track game scores (indeed, when Melbourne loses, the frustration and passion of Bellamy is often on show) as well as a range of leading indicators of future performance. Why else would the players be wearing distance trackers during practice. And practises be videoed and played and replayed?

Commercial scorekeeping is generally piss-poor. The score that generally counts most is the bottom right corner of the P&L. Unfortunately for many, this number is only an outcome of a whole range of factors, that if left unscored, will not deliver the profit numbers.

 

This has been the last post of a year best forgotten. Having said that, the lessons from the year, if heeded will lead to a better future than would otherwise have been the case. We Aussies have demonstrated a depth of resilience that might surprise some. Long may it continue.

Have a safe and merry Christmas, thanks to those who have read, shared, and commented on my rantings over the year, and I will ‘see’ you in 2021.

 

 

 

The key question every SME owner should ask themselves. Often.

The key question every SME owner should ask themselves. Often.

Every business starts small. The biggest on the planet all started somewhere, in a garage, dorm room, lab, somewhere between the ears of the entrepreneur.

Most fail, or at best deliver a return that would have been dwarfed by the interest on the same investment in a bank account.

Some however, do succeed.

We all see the ones that do, they are shoved down our throats all the time as the heroes, the ones who made it, and we are asked the question: if they can, why can’t you?

There seems to me to be a consistent sequence of growth, a sequence that hold true across all sorts of products and services, geographies, technologies, and circumstances.

Cheering.

This is the first stage, it seems to be all enthusiasm, cheering from the sidelines, jumping up and down, wishing for stuff to happen. What it is about when you are in the midst of it all is hard grind, chaos, and a shortage of cash.

At the beginning, you work your arse off, seemingly 24/7, with no letup. Everything that gets done depends on you doing it. It is messy, and chaotic, as pressures come from every direction, your attention is demanded by each, which is why the 24/7, and still there is little forward progress. Then there is cash. As you start, nothing is more important that cash. More start-ups go broke for lack of cash than every other reason combined. Managing your cash is simply the most important thing you must do, while ensuring those first customers love you..

Planning & doing.

Assuming you survive the cheering stage, you will have come to the point where you have a little more head time to be used considering ‘what next’. You probably have a small number of employees, and perhaps some outsourced services, like accounting and IT.

Answering the ‘what next’ question will be eating at your guts, as for sure you do not want to continue as you have been. Your kids are growing up without you, your family seem to be strangers, you have not had a weekend with your mates for ages. So, you look forward to a different future, and stumble into some planning. It is never as easy as filling in some generic template, of which there are plenty making alluring promises, it is more about the graft of figuring out how to accumulate and allocate the resources necessary to grow. While the game is still about cash, it has also become about profit, what is left for reinvestment at the end of the month, quarter, and year.

You plan your products and services, the foundation stuff you need to get right, like the legal and regulatory things that must be done. You seek to understand the financial and strategic pressures that are present, and settle for the moment on a business model, how you will turn your chaos into sustainable profitability.

However, a plan, no matter how good it may be at telling the future, envisioning new products, markets, and customers, needs one further ingredient. It needs to be implemented. Plans that do not get implemented are usually called dreams. Yours will also recognise the reality of the muttering of generals throughput the ages that while planning is essential, nothing ever goes exactly to plan, so you must be ready to be agile tactically, while consistent strategically.

Building & growing.

The essential ingredients to building and growing an enterprise, on top of the financial resources that enable that growth are twofold. You need people to do the work, and you need processes for them to follow, and over time, optimise.

The task of being the entrepreneur has changed from one of management, to one of leadership. You are no longer engaged in tactical activity, that is being done by others in a manner that is transparent to overview, and with KPI’s based on outcomes. The task now is about the people doing the work, from the daily tactical stuff to the functional management. Your role is to lead all these people, and to ensure that the processes being deployed deliver on the plan. It is all about the productivity of resources deployed, people and financial, and that is delivered via the processes that evolve.

Anyone who thinks this is easy has never done it.

Anyone who stands on the sidelines and cheers for you might be a cheerleader, supporter, and beneficiary, but they are not a coach. A coach delivers the models and means by which the success is generated, which is much more than cheering, as it involves getting dirty from time to time, being always challenging, and ensuring you are looking beyond the tactical that threatens to consume you.

At each point in this growth pattern, there is a single question that you can ask that will give you an answer to the question of growth potential contained in any tactical decision:

‘Does this scale?’

Many small business owners do not ask this question, so end up selling their time for money: and there is only a limited time in any day. Therefore, if you are about to invest in tactical activity of any type, ask that simple question. If the answer is yes, fine. If it is no, think again.

When you are looking for a coach with the scars to prove experience, browse through the posts on this StrategyAudit site, and then you might want to give me a call.

‘Innovation’ is often just an attractively coloured herring

‘Innovation’ is often just an attractively coloured herring

Everyone wants ‘innovation’.

Fair enough, unless we innovate, we stand still, and get killed in the rush.

However, in my experience, it is not the number or quality of ideas that is the limiting factor, it is the execution of those ideas that limits us.

We do not need more ideas, we need more of them to see the light of day. Even if they fail, you will learn, and hopefully do better next time.

It is also necessary to define what you mean by ‘innovation’.

To some, an innovation is a change of pack design, to others, it means the development of an entirely new application of some basic science. Most fall somewhere in the middle.

To my mind, anything that results in new value being created can be classed as an innovation.

Then you get those who refer to innovators as disrupters, further clouding the landscape.

For example, Uber is often cited as a disrupter, a source of disruptive innovation. Do they create new value? Yes, a bit, but there have been taxis around since the Romans were building on the seven hills, so that is not new. What is new is the app that puts the ordering, payment and progress of the Uber to your pick up point in one place. The disruptive element is that the previous cosy registration systems of most cities and their taxi services have been thrown away, so what has been disrupted is something that added no value. The exception to this is the London Black taxi service, where ‘The knowledge’ is a huge barrier to entry, while delivering sustained certainty of high quality service.

I also do not like the ‘fail fast fail often’ crowd, as that becomes an excuse for a lack of due diligence.

What I do like is a stream of disciplined experiments, aimed at testing the veracity of a hypothesis, which becomes a platform for improvement.

In some markets this experimentation is easy, in others, it is extremely hard.

Similarly, in some contexts it is easy, and in others very hard.

For example, the successful tech companies are running A/B experiments all the time on their websites, making evolutionary changes to their algorithms constantly.

By contrast, if you want to test market a new consumer retail FMCG product aimed at mass distribution, you have a real problem. The choice is South Australia, or Western Australia, which some might say are not representative anyway. Testing your product in farmers markets, food service, or your wife’s friends remains an option, but rarely a good model for supermarket distribution.

Red herrings abound!

Do not let them distract you from the hard work of creating new value for customers.

Try being a ‘Strategic Quitter’.

Try being a ‘Strategic Quitter’.

 

When do you quit, let go of the sunk cost?

How do you decide when to quit? It is a hugely important component of deciding how and where to allocate your scarce resources.

Quitting, and taking the ‘hit’ is also much harder than just planning. There are always sunk costs involved, and every psychologist will tell you that the  pain of a loss is far greater than the prospect of a gain. Then there is ego, credibility and self respect at stake. In a corporate environment, many avoid mistakes, or at least conceding a mistake has been made, as that can have a detrimental impact on career prospects, bonuses attached to KPI’s, and the perception of those around. you.

No matter the size of the enterprise, from the corporate monoliths to the garage operator, there is a reluctance to admit mistakes and move on.

You cannot change the past, but you can learn from it, and move on, if you choose to do so..

It is not being a quitter, it is sensible strategic leadership

The good thing about being at the point of strategic quitting, is that you have actually taken action, done things, and hopefully learned from them, so that the next action you take will be better informed.
What we need is less strategic planning, and more strategic doing, and part of that is being prepared to quit, learn, and move on.

Strategic quitting is a fundamental part of strategic success, embrace it.

Again, Dilbert has the last word, thanks to Scott Adams.