Time can only be productive, or wasted. Which will it be?

Time can only be productive, or wasted. Which will it be?

Feb 27, 2019 | Customers, Marketing, Operations

Time is our only truly non renewable asset, and it is absolutely finite. Therefore it makes sense to use it as wisely as possible.

In a management context, in measuring a process, time has two dimensions.

  • Clock time. Start to finish, how long does a task take to go from one end of the process to another.
  • Event time. How long does it take to go through the activities necessary to complete the process.

It might take a bank 3 days to process your loan application, clock time, but the event time may only be the few minutes it takes to check your credit history, current income and automatically calculate your ability to repay the loan. Event time.

In most cases, customers are only aware of the clock time, and when it extends beyond what they think is reasonable, they become cranky with you.

The difference between the two is the opportunity for improvement, and to ensure customers only get cranky with your competitors.

 

The 5 types of cost in your business.

The 5 types of cost in your business.

Feb 25, 2019 | Management, Operations

Cost is a part of every business, you have to incur them in order to deliver a product.

For most, the extent of cost management is via the Profit and Loss account in the monthly reports, and by the comparison of expenditure to budget.

Both are  by themselves inadequate, and miss three of the generators of cost from which great benefit can be derived by intelligent management. In addition, just cutting costs with no regard to the role the cost incurred plays in the generation of revenue and margin, often results in greater costs in the long term, almost always only indirectly connected to the cost cutting. A former corporate employer engaged in a ‘re-engineering’ exercise which was code for reducing headcount. Short term there was a benefit, but the hidden costs incurred as tasks were not done, and the survivors left as soon as they had another job, incurring recruiting and training costs for the replacement employees,  were considerable.

The nature of the costs vary, but there are 5 classes that occur in every business. To one extent or another, they are a part of the profit equation.

Profit = Revenue – Cost

Direct or marginal cost.

Direct costs, as the name implies, are driven directly by the production process. In most manufacturing environments these are recorded as the Cost of Goods Sold.

Indirect costs, or overhead.

These are the costs incurred to keep the doors open, disconnected directly from revenue generation. Rent, insurance, management wages and salaries, for instance are necessary, but not connected directly  to the generation of revenue.  

Opportunity costs.

Nobody has enough resources to do everything they would like, no matter how big and profitable you may be. Therefore choices must be made, option A instead of option B. Opportunity costs are those benefits forgone as a result of those choices. They are rarely definitive costs, although calculations done that lead to making those choices such as Internal Rate of Return, and discounted cash flow forecasts, make some attempt to do so. 

Transaction costs.

Transaction costs are similarly challenging to identify, as they are generally invisible amongst the general overheads. However, focusing attention on transaction costs can yield considerable savings. For example, a client of mine had 5 suppliers of the key raw material for his operations, each supplying across a wide range of specification variations, and each having about a 20% share of my clients purchases. Each of the 5 relationships consumed time of the purchasing, operations and accounting personnel, as they managed the paperwork, reconciled mistakes, and maintained the human contact. Over a short period we engaged in a process to reduce the number of suppliers, one that would supply most of the required product, and a second as backup. Not only did we get a much better deal on price, but it quickly became evident that the time consumed by staff engaged in the day to day was reduced by a huge amount, leaving them free to undertake more productive and personally satisfying activities.    

Short cut costs

As with transaction costs, short cut costs are hidden, perhaps even more so. Taking short cuts almost always results in longer term higher costs in remediation. You might make the short term budget, or target, but at the expense of the long term. It is a bit like losing weight, take the quick way out by ‘starving’ yourself, and you might get a short term result, but unless you change your eating habits, once the short  term pressure is off, your weight will start to go back on, slowly. In a factory, short cuts usually lead to waste generated elsewhere, which are often just as hidden. Doing a patch up job on a machine to keep it running today, can lead to a major breakdown tomorrow that closes the factory for a week. These costs are rarely attributed to their real cause, and as a result, keep happening. The best cost  is the unproductive one you just eliminated!

There is a 6th cost, only sometimes seen with then benefit of hindsight: Opportunity cost. While your resources were tied up, particularly your strategic attention, an opportunity emerged that was not seen, or for which you did not have the resources.

The problem with politics

The problem with politics

Feb 22, 2019 | Governance, Leadership, Personal Rant

We are facing two elections here in NSW, one for the state government, and then federal almost immediately following.

What a mess we are in, disengagement, distrust, cynicism on the part of the electorate, and flatulent promises and claims by the body politic.

The problem is trust.

There is none.

When I apply what I have learnt in 45 years of commercial life to this problem of trust in politics, I come up with a few simple observations.

Lack of strategic clarity.

There is no consistency between the claims and stated objectives of each of the parties and the experience of those who will be voting. The same party cannot even get their messages consistent between the state and federal levels of the parties, so why on earth do they think we, the electorate will believe their conflicting, fatuous and hyperbolic messages.

No accountability.

As a director of several companies, there are rules that apply that demand truth be told to shareholders. Clearly these rules do not apply to politicians as they talk to their stakeholders, we, the electorate. I would be dragged into court if I told the sort of porkies, used facts selectively and out of context, and generally failed to answer any question in a substantive manner,  the way politicians do as routine. They take credit for good things over which they had no influence, and blame the others  for any outcome that can be painted as poor. They are simply unaccountable for their promises, there is no sanctions on them beyond the cliché about the ballot box being the ultimate sanction.

We feel scammed every day as a result.

Governance, where is it?

The governance of government, and political processes generally, leaves a lot to be desired. It is appropriate that there are rules about the manner in which public money is spent. However, when the rules get in the way of common sense and equity, while leaving gaping holes through which the scammers can swim, it can be seen as a system that favours those in the know, at the expense of the rest of us. It is also the case that when  you regulate something, by definition, behaviour not captured by the regulations is OK, irrespective of the morality of the behaviour.  This can be clearly seen in the case of the financial services cesspool uncovered by Royal Commissioner Hayne. 

To be fair, public governance is a massive task of strategic and moral leadership,  and there are bound to be missteps, but we need to be better than we are, by a mile.

As a final observation, these people cannot govern themselves, why is it then so strange that we do  not trust them with the wider task of governing the rest of us?

Absence of cross functional collaboration.

When it is clear that the right hand does not know  what the left is doing, and seemingly does not care, why would we trust either? This not only applies to the functions of any individual government, but to each of the three levels we are burdened with, overlaid by the federated structure of states we are left with from colonial times.

We could not design a model better able to stuff up just about everything they touch if we tried!

The only antidote to all of the above is leadership. The sort of leadership  that takes responsibility, offers a compelling vision of the future and articulates a credible path towards it, is prepared to take difficult decisions and argue the logic publicly, then lives to be accountable for it all.

Pity there is so little of that going around.

 

Cartoon header credit: Again, Hugh McLeod at gaping void nails it!

 

‘Brand Conversations’ are usually just a marketers wet dream.

‘Brand Conversations’ are usually just a marketers wet dream.

Feb 20, 2019 | Branding, Customers, Marketing

 

Brand loyalty and frequency of purchase,  are not the same thing, although we seem to act most often as if they were.

Sometimes we marketers believe our own bullshit, not recognising we are usually delusional, or at least subject to a severe case of confirmation bias.

When was the last time you actually came across a customer who was so loyal, they wanted to ‘have a conversation’ with your brand?

Perhaps they were just shopping around and wanted a ‘conversation’?

Never, right?

Yet the term is used often as we indulge ourselves in developing marketing collateral.

Frequency of purchase, read loyalty, can be the result of many things, awareness, market share, delivering better distribution, price, shelf position in a supermarket, big advertising budgets, and so on.

Only when you significantly increase the price, and some customers stick like glue, or  go from retailer A to retailer B for the single reason of being able to buy your product, do you have real loyalty. Even then, it is likely that rare, wonderful customer could not be bothered having a conversation with your brand, at the risk of the men in white coats carrying them off.

Even the exceptional brands, Apple is one, IBM used to be another, a deli in Flemington, Sydney, is another, known to a relative few who simply would  not go anywhere else, do not have conversations. 

Nobody in their right mind tries to have conversations with these brands.

They do have conversations with employees of the companies that own them, as they seek information, pricing, availability of spares, after sales service, and all the rest of the things we need, but nobody has a conversation with the brand.

Except in the mind of marketing dreamers.

They have conversations with people, your employees, their friends, and friends of their friends, people they meet in supermarkets and service facilities, the list goes on.

The real key is to ensure that when your brand is spoken about, in whatever context, people are telling others of the value delivered, the problems solved, and that it ‘delivers’.

Forget the frills, jargon, and self delusion, it is a tough world out there, and your product needs to perform as promised, then people will talk about you.

Header cartoon credit: Tom Gauld New Scientist.

10 tips on how to build a ‘learning organisation’

10 tips on how to build a ‘learning organisation’

Feb 18, 2019 | Change, Leadership

 

‘Learning organisation’ is a cliché mouthed too often by those who have no experience with such a rare beast. 

The key is not to try and help the organisation learn, it is to help the people in it learn by doing, spread the good outcomes, and nip the causes of bad practises before they become established as a norm.

‘Learning’ is a key part of an organisational culture that is able to evolve in response to the external pressures it faces, to best leverage the resources available.

To achieve ‘learning organisation’ as an outcome, you must change the natural order of most enterprises, by applying a huge dose of leadership.

That is what makes it so hard, so to succeed, follow these 10 tips!

Remove the fear of failure.

Fear of failure is perhaps  the greatest impediment to learning, as nothing new is tried.  Employees need to be given the confidence that following an idea that does not deliver will not result in retribution.  Experimenting and learning in collaboration with suppliers and customers offers rich rewards.

Employment policy.

Employ those who are prepared to try new things, be a bit different, seek challenges and opportunities to test themselves. Too often we employ people who ‘look like us,’ and as a result we get more of the same. Be aggressive about the sort of employees you want. Being selective at the beginning pays off in spades, as there is little as challenging as undoing a poor employment choice, for  the person let go, the person doing the firing, and for the survivors. That does not take into account the costs of recruiting, training, and the opportunity costs of a poorly performing employee.

Future focused metrics.

Use metrics that are based on leading indicators of performance, not extrapolations of past performance. These metrics are challenging to identify and track, but the effort will be worth it.

Cause and effect, not correlation.

Ensure the links between cause and effect are real. Too often I see outcomes attributed to something other than the real causes, mostly because it is convenient and easy, and there appears to be a causal relationship. True cause and effect can be challenging to identify and quantify,  but is essential to understanding how the future will shape itself.

Use data but be careful of data seduction

Data can be used well or poorly, but data has in itself a character of precision and certainty that can be misleading. Clean and objective data that removes assumptions,  the power of the status quo, and really digs into the reasons something worked, or did not work, is required. Data also has two faces. What has happened, and what will happen. The former, when interrogated effectively can tell you a lot about ‘what’ happened, but often the ‘why it happened’ is elusive, requiring testing. Data presented as a definitive picture of the future should be taken with a huge degree of scepticism, as the only thing for sure we know about the future, is that it will not be the same as the past.

Take action.

Nice words do not move anything. Nothing happens until you take action, then learn from the outcomes and improve next time, by ensuring that the action is taken against a framework that has in it a core assumption being tested. When you do this methodically, you get to understand if the assumption was right or wrong, and why.

Build in time to think.

Those who are always busy, pushed by external schedules, do not reflect on things, do not give themselves the opportunity and time to just think about what has happened and why, the opportunity for the  flashes of insight, questions that need to be  answered  to emerge must be present.

Diversity.

Change the status quo from one where you have to fit in, to one where differences are valued, celebrated, and actively sought. This is not about gender, it is about thinking styles and differentiated skill bases.

Accountability. 

When no one is accountable, few will be prepared to take the initiative. Being transparently accountable, creates a bias towards action, which leads to learning. 

Process stability. 

This is a prerequisite for improvement. Unless you know which variable moved, and caused the outcome being examined, you have no chance of improving. Process stability is an essential ingredient of any improvement exercise, and improvement is all about learning.

These 10 tips have significant areas of overlap, and have in themselves cause and effect relationships. When you need someone to help untangling the mess, give me a call.

 

Header cartoon credit: another by the great Hugh McLeod of gapingvoid.com