Apr 3, 2010 | Marketing, Small business
One of the huge barriers to success in many small businesses I see, is that they tend to think that because they have a great product, produced with care and attention to detail, they should be successful, that customers will find their way to them.
By default, they believe marketing is not necessary, or it is a lesser priority than maintaining the product integrity and operational efficiency of their plants.
Hello!
Finding, engaging and satisfying customers who care about your great product is the game, marketing is the name. Producing a great product, at a value price, and providing the backup necessary to be competitive, is just the entry price.
Apr 3, 2010 | Alliance management, Change, Operations
Whilst we observe the rather sudden tarnishing of Toyota’s quality aura, it is easy to lose sight of the enormous value Toyota has given to our understanding of efficient and flexible manufacturing. The lessons are everywhere, there would not be a manufacturing operation anywhere in the dev eloped world that has not benefited from the expertise developed and shared by Toyota.
Our understanding of the TPS began when Toyota began manufacturing outside Japan, its first foray was a JV with General Motors in their Fremont California plant, in a JV called New United Motors Manufacturing Inc, or “NUMMI” as it is commonly called.
This JV is a milestone in our understanding of manufacturing, the link is to a Sloan Management Review article written by one of the modern gurus of lean manufacturing, john Shook, who was a key employee in the development of NUMMI, and its subsequent success.
Anybody unfamiliar with the story should take 10 minutes and come up to speed, and this article is the quickest way.
Mar 31, 2010 | Alliance management, Change, Demand chains, OE
It seems that everywhere there is a drive to collaborate, without any real regard to the challenges of collaboration, the behavioral and cultural changes necessary for success. Collaboration has become an end in itself, rather than a strategy that has the potential to deliver value to both parties under the appropriate circumstances.
For a collaboration to be successful, there are two pre-conditions:
- There is a genuinely important shared goal, and the goal is powerful enough to drive resource allocation decisions in both collaborators
- The reward systems of both parties recognise the importance of achieving the goal.
Without these two preconditions, there is little chance of the collaboration doing anything more than take some time, probably cover someone’s arse, and perhaps give the appearance of something useful happening.
Mar 30, 2010 | Innovation, Management, Social Media
A while ago, I blogged about the ownership of IP, the individual Vs the employer, and quoted the case of a designer who left Mattel for their competitor, MGA Entertainment, created a competitor to “Barbie” and ended up in court over IP ownership, and lost.
Now one of the key innovation drivers at Apple, Tony Fadell creator of the ipod, is leaving Apple for alternative pastures.
Steve Jobs is not known as benevolent, so we can expect some fireworks, and perhaps some further definition of the ownership rights of individuals who dream up great “stuff” and of their employers . This may not all be in the public domain, as sensibly the parties will have tied up the IP ownership & “money stream” issues, but we will watch with interest, and be certain that there has been some sweat in the Apple boardroom.
Mar 30, 2010 | Communication, Leadership, Social Media
How do companies harness the power of social networking to the benefit of their businesses?.
It is simply a fact that employees will go into facebook, twitter, and so on, using company time and resources, rather than trying to stop them, which King Canute found hard to do with the tide, figure out how to harness it.
In many cases, this will be confronting, and require a change of attitude in the executive suite, but employees will rarely publicly dump on their employer, unless it is really deserved, in which case you should thank them for bringing the issue to your attention, not belt them for telling the truth. Employees are always your best advocates, (and conversely, harshest critics)let them advocate!
Here are a few thoughts:
- Encourage employees to post and link back to the companies site
- Provide a forum for their comments, on your intranet, a free newsletter site, or a facebook group location
- Ensure senior management engagement in the process, they are in a position to make the changes called for, but on line, are just another offering commentary, so not as threatening as in the normal course of events
- Reward good suggestions, and follow up on failures that are highlighted, and address the causes, and be transparent about both.
- Engage, motivate and lead them, so the time spent on social sites at work is not sorting out their personal calendar, and reviewing the Saturday night shenanigans, but adding value to the business.
When you are doing all of the above, the time employees spend on the web will be an investment from which you will receive a great return.
