The top 7 ways to measure continuous improvement.
If you are not improving continuously, you are falling behind.
AI is tipping the organisational pyramid
Transaction costs are being radically reduced by AI automating and orchestrating internal processes.
FMCG survival depends on category creation, not extension.
If you want to win in FMCG, create a category.
Is the biggest threat to AI driven productivity plain old Comfort?
AI is a huge catalyst for change. Necessary is the willingness to embrace those changes, take some risks, and ultimately benefit from this new technology revolution.
The most powerful force in marketing is not AI-it’s trust!
Every time marketing declares a revolution, gravity pulls us back to the same fundamentals: earn trust, deliver value, repeat.
Are your marketing metrics are lying to you?
Attrabution is the second oldest challenge in marketing.
The Lorenz curve and Gini co-efficient are two tools that adress the challenge
The Five strategic truths of FMCG marketing.
There are five strategic marketing factors you must get right for success in Australia’s supermarkets. Four out of five, and you are on borrowed time.
What do rare earth minerals and wool have in common?
China has a stranglehold on rare earth minerals. That is a huge and growing problem for the rest of the world.
Comedy, Copernicus, and the Curse of Agreement
If everyone in the room agrees, you are probably all wrong. Innovation does not come from consensus; it comes from the friction created by different ideas and perspectives. If you listen to comedians, there is a common thread through everything they say. A...
How will a piece of rope fix your quality problems?
Never jusy use a bandaid, find the root cause and fix it.