Small business should hunker down now: here’s how.
SME’s, while being the backbone of the economy, are in the worst position to respond to the coming tough times.
Reverse reciprocity is killing lead magnets (and what to do instead)
Lead magnets are on life support. The requirement that a responder gives their details before being able to access the ‘value’ behind the wall, is on its deathbed.
Have facts passed their use-by?
The only antidote to the increasing level of cynical distrust of our institutions, particularly politics and politicians, is a combination of truth, accountability and transparency.
The 3-step meeting productivity generator
Too often meetings become social and political timewasters.
Sucked in by the ‘Colesworth’ magic price pudding.
Oligopilies are not subject to market conditions
FMCG Success Demands Category Creation. Now More Than Ever.
The supermarket retailer’s distribution chokehold drives their behaviour, and the oligopoly drives profitability.
While we all cry for innovation as a strategic antidote, the suppliers have become as risk averse as the retailers, preferring to survive today rather than investing for tomorrow.
Should energy sovereignty be the driver of energy policy?
Should energy policy focus on soveriengty?
‘Customer centricity’ is the snake-oil of average marketers.
Customers don’t hand you the truth, they tell you what they can describe.
3 questions to accelerate creativity
Creativity does not emerge from the ether. It comes from asking better questions
A marketer’s explanation of ‘Tobin’s Q ratio’.
‘How much is my business worth’ is a very common question