A marketer’s guide to Operational Continuous Improvement measures.
Continuous improvement is not just a cliché. It is an essential element of commercial sustainability, and deserves the focussed attention of management. Therefore it should be measured.
The ‘yesterday’ metric used by all mass market retailers
the face of retail has changed dramatically, but the foundational building blocks remain unchanged.
Analysis, insight, and reporting are not the same thing
Being data rich but insight poor is now a very common problem.
Are you relying on a broken crutch?
The market research system as used and abused by marketers for 50 years is broken. When it cannot answer a simple binary question like ‘who will win the coming election’, how can we reasonably expect it to deliver reliable answers to challenging questions about the future behaviour of customers and potential customers in a competitive and volatile environment?
Where is the line between technical innovation and the humanities?
It took us 60 years to mandate seat belts in cars. At the rate of acceleration of technology, we may never have the chance to effectively add such necessary safeguards to the technical advances we are seeing every day.
The disturbing problem with AI
Failure to agree priorities, ensure adequate and appropriate resource availability, and focus aggressively on the agreed priority inevitably leads to conflict, confusion, and sub-optimal performance.
Is sweat the only marketing silver bullet?
There are hordes of so-called marketing experts out there who will flog you a package of promises, digital and otherwise, that almost always end up being hollow.
Has Australia decided on nothing that matters?
The principles that drive successful corporate governance are desperately needed in government.
Where does the hype stop, and reality kick in?
American Roy Amara first coined what has become known as Amara's law. 'We tend to overestimate the effects of technology in the short term, and underestimate the effects in the long run'. 'It was put more simply by (I think) Reid Hoffman who said: 'the...
Lean thinking drives AI prompt development
There are now hundreds of prompt templates and mnemonics emerging from the woodwork, many claiming to be ‘the one’.
As I ‘play’ with them, the similarity to the lean thinking ‘5 why’ tool is striking.