How to find your keywords, for Free!
Pretty much everyone engaged in the 'content wars' have some level of focus on keywords. It makes logical sense to include them in your headlines, and body copy where appropriate, and while 'keyword stuffing' now brings the wrath of Google down on you, being sensible...
4 essential marketing success factors.
I originally studied to be an accountant, it seemed logical at the time. My dad was sort of an accountant, taking over the family small business after he returned from the rumble in New Guinea in the 'forties'. He was the only son, taking over the family business was...
Selling is still social
Well may you ask, has it not always been so? Sales has always been at least somewhat social, the old 'not what you know but who you know ' sort of process. However, the last decade or so things have become so competitive that the numbers have taken over, and we often...
The 3 dimensions of Lead generation
Virtually any B2B business owner I talk to, one of their key challenges is lead generation. When you dig a bit, often it is the case that lead generation becomes a problem where there is a shortage of sales, then they react in a short term manner. Lead generation is...
Marketing’s lean future
The best marketers I employed in days past as a honcho in a corporate environment were pretty much always from a professional background of some type. Those with engineering, science, architecture training, and with a bit of sales thrown in were almost always better...
Design for context.
Good design is considering up front what could possibly go wrong, and designing it out. A while ago I did some work with a business that had suffered for years with excessive invoice errors. To their credit, they had done a lot to eliminate the variations in their...
What can marketers learn from comics?
For no particular reason I was watching some comedy on YouTube recently, top comedians plying their trade. Great fun, but it struck me that there was a lot that we marketers can learn from the techniques that permeated all the routines I watched. Comedians may be...
The secret sauce of marketing.
The currency of marketing success starts these days with a simple word: Attention. How to get it, keep it and leverage it. In the crowded world we are in, it is the secret sauce of marketing. Every day we are assaulted by messages, millions of them, yet we...
8 reasons the opportunity for consumer goods SME’s has never been greater.
Think about it. Many domestic competitors are gone, sent to the wall by combinations of the high $A, the power of the retail duopoly to call the tune with prices and terms, house brand expansion, and poor management. Coles and Woolies have lost some of their grip as...
How to Design a winner by staying out of the way.
Few of us are designers, although most would like to think the contrary Few things get stuffed up more than design, and it is normally because a good designer was nowhere near the project. You did it yourself, or had the intern do it, the boss's wife, or you...