Personalise to turn cold emails warm
So, you managed to get that cold email opened by the recipient. Well done, past the first hurdle. The next is to create an environment where the opener does something you want as a result of the opening, your next step in the process of engaging towards a...
Facebook ads for small business beginners.
So, you have a small business and your neighbour tells you Facebook is the place to be, that you can get heaps of likes and sales out of a few dollars. Not all true, but it can be. Facebook can be a great way to build a small business into a bigger one, for many types...
5 planning principals for the major long term sale.
Planning to engage a major potential customer is much more than finding the phone number on the web site and ringing reception to ask who is the right person to speak to. Chances are, even if they know who the right person is they will connect you to the intern. For...
Is FMCG Private label able to continue to grow?
Australia's Grocery retailers continue the march towards private label range dominance, basing their strategic decision making on two foundations, it would seem to me. By controlling a large section of their sales via PL, they manage to both increase their margins at...
How to build a small business brand from scratch.
Small businesses have great opportunities to leverage their skills, but now more than ever, they need a brand as the digital spot on which to double down their marketing investment, to create a wall from which to defend their territory. Most do not have the skills,...
How to make cold emails 90% effective
Almost everybody I know hates cold phone calling, there is something in the psychology that prevents us putting ourselves in a position where absolute strangers can reject us 99% of the time. "Cold email calling" is the less confronting and can be a hugely...
Are FMCG marketers failing with digital?
It seems to me that in the tsunami of digital marketing going on, FMCG is being left behind. For brands largely dependent on consumer sales via supermarkets, you would think that they would be at the forefront of finding ways to engage with consumers as a means to...
The water-bucket method of networking.
Networking has always been a great way to build a business, and nothing will ever change that. Most small business owners go to networking meetings, register on linkedin and all the rest for a simple reason: they want to find more business. Why is it than that when...
6 foundations of digital marketing for beginners
I am constantly surprised at the lack of understanding that many small businesses have of the greatest boon to small business in 100 years, digital marketing. Last week I had the opportunity to do a short presentation to a network group, and took it by outlining the...
10 lead generating tactics for small business.
Small businesses selling B2B always struggle to generate sales leads. Survey after survey confirms it as one of the biggest challenges they have. There are plenty of tools out there that supposedly make it easy, and certainly they do make it easier than it has been in...