How to build an effective Marketing funnel
Creating a marketing funnel is the basis of all digital marketing initiatives. If you put the term into google, you get back 3 million plus responses, many of them having nice illustrations attached that in one way or another, look like a funnel, with stages and...
8 Things you do not say to a supermarket buyer when launching a new product.
Gaining distribution in supermarkets is really hard, and more to the point, expensive. Supermarkets control the key "choke point" between you as a supplier, and consumers. On occasions when you are pitching a "me too" product, a decision just comes down to the...
69 Questions to be answered before a website designer starts.
Often I find myself working with a small business to specify a website and digital strategy, and sometimes I am actually taking a brief for a website design. Either way, the same questions keep popping up, so I thought it sensible to list them down. For some unknown...
Three things all small businesses need to succeed
Over 20 years of working with mostly small and medium businesses, I have found there are three common factors that are almost always are pre-requisites to a successful business, generally in this order: Cash. Cash is the lifeblood of business, and too often small...
Suppliers to Supermarkets have two customer types.
This post is the 5th in the series, how to beat the supermarket gorillas at their game. Like David taking on Goliath, small businesses supplying into FMCG (Fast moving Consumer Goods) markets simply have to find the points where they can exert some leverage, where...
Has your business leapt these 7 digital hurdles to success?
As a participant at the Techfest in Armidale this week, a regional effort to bolster the IT profile of the New England area, I was thinking about the characteristics of businesses I have seen over the last 20 years that have successfully navigated the changes to...
Two sides to the flow of cash.
Times are tough, success is hard to come by, even for businesses that have been around for a long time, well and truly beating the hoodoo that stalks new businesses, 9/10 failing in the first few years. Somebody I have known for a long time, who has run a small...
Happy birthday Steve.
Today, February 24, 2015 would have been Steve Jobs 60th birthday. All lives are valuable, few add as much to others as did that of Jobs. I can only guess he is currently hanging off his icloud lecturing St Pete on the shortcomings of the design. There are...
8 factors to ensure your website delivers value
First thing you need to do is decide what you want the site to deliver. Once you have that, you can build the site around the objective. A website has really only two possible purposes: first, it may be commercial, second, it may be a hobby. If you decide that...
The 9 imperatives for small businesses when building a brand.
This is the fourth on the series focusing on how to beat the supermarket gorillas at their own game, by building a brand that has a loyal and evangelistic group of customers . The original summary post, here, followed up by the expanded first...