6 steps for lead generation by small business
The purpose of a website is either commercial, or it is a hobby. Assuming in most cases it is the former, the usual commercial rules apply, just because you have a website does not mean everyone apart perhaps from your mother will be excited. So, to have a successful...
5 steps for small business owners to get back 4 hours a day.
Those who run small businesses have some very common challenges. Significant amongst them is insufficient time to get everything done that needs to be done, and no time left over for "self" The old cliché working "in the business and not on the business" is a cliché...
Australia day should be one of serious reflection.
On Australia day for the last few years, I have made a point of reflecting on the place we live. The post on January 26 2012, called for a mature debate on the challenges we face as a nation, the real, long term issues, rather than the diet of puffery and bullshit we...
3 steps to sell 30% more.
Over the years working with B2B clients, it has become evident that the sales personnel are often tied up doing other stuff, things that have nothing to do with selling. Following up unpaid invoices, checking inventory, trying to shuffle production...
Making content work for you.
The mantra "Content is King" is now about three years old, geriatric in web years. Now almost everybody is doing it, certainly almost everyone small businesses need to compete successfully against to survive. Content is rapidly becoming a commodity, something to be...
How to prepare an outrageously successful presentation.
Working with a colleague over Christmas to assist in the development of a presentation that was a really important opportunity to build her personal brand with the audience. Creating presentations that work is a process, and hard work, so to start, we broke...
The ultimate social media platform.
Most would acknowledge that word of mouth is the most effective marketing channel there is, then promptly forget that fact as they set about preparing and implementing their programs. Discounts, bundles, making ads, facebook likes, social media mentions,...
Blogging for small business.
Writing a blog is hard work, great to do as it forces you to think critically, read widely, seek to question your own preconceptions, and expand your own expertise, so it can be intellectually rewarding. It is nevertheless time consuming hard work. As such, it...
Content 1/2 life creates opportunity
"Content Marketing" is the new buzzword, something I consider to be a tarted-up label stuck on a set of activities we have always done, in the hope of adding a few more mirrors to the disappearing hall, so quick talkers can extract a premium for what they are...
13 strategic trends that will drive small business performance in 2015
Small business is at a crossroads as we move into 2015. Either they embrace the opportunities and tools presented by the disruption of the "old ways" by digital technology, or they slowly, and in some cases, quickly, become irrelevant, obsolete and broke as customers...